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...Learning outcomes lo discuss the importance of retailing in u s economy explain dimensions by which retailers can be classified describe major types retail operations nonstore techniques chapter copyright cengage inc all rights reserved define franchising and its two basic forms list tasks involved developing a marketing strategy new developments role activities directly related to sale goods services ultimate consumer for personal non business use employ nearly million people account percent employment accounts businesses ring up almost trillion sales gdp industry is dominated few giant organizations such as wal mart...