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...Scenario you are ed walker marketing consultant task positioning and branding of the company communications strategy international c a m b r i d g e k t n o l es cmc where we now audit current situation signifo today business to fast growing sme within software services sector established years profitable grown organically customers impressive range clientele chivas regal heineken woolmark hitachi pernod etc mainly u only few overseas targets market one product currently expense solutions poised for growth but how support activities firms infrastructure customer focused taken on understood at every level core function strong internal hr management retain technical knowledge based employees recruit sales experts project consulting expertise technology development leaders continuous innovation towards buyers needs strength in relationships research institutes procurement combined buying power margin service operations total inbound outbound segment systems logistics jit solution efficien...