MARKET ENVIRONMENT • Managers´ important task is to know the market environment • If the managers want to plan well, they must know the environment where their company works we speak about market environment THE USED METHODS FOR KNOWING MARKET ENVIRONMENT • BCG matrix (see the presentation Marketing) • Product life cycle (see the presentation Product) • SWOT analysis (see the slides below) • The Ansoff Matrix • Gap analysis • Benchmarking SWOT ANALYSIS (SWOT MATRIX) • One of the ...
Objective 1: 10 10 Marketing Mix Resources Marketing Mix Resources By understanding how the other marketing By understanding how the other marketing mix variables interface with the channel mix variables interface with the channel variable, and the implications of such, variable, and the implications of such, the channel manager could coordinate all the channel manager could coordinate all strategic components to create the synergy strategic components to create the synergy needed to meet customers’ needs. needed to meet customers’ needs ...
Introduction Background Product Life Cycle Supply Chain Management Industry Practices The Future Conclusions Background Ekologi Industri: kerangka kerja pengorganisasian yang sistematis untuk banyak aspek manajemen lingkungan..dunia industri sebagai sistem alami - bagian dari ekosistem lokal dan biosfer global ... menawarkan pemahaman mendasar tentang nilai pemodelan sistem industri pada ekosistem untuk mencapai kinerja lingkungan yang berkelanjutan (Lowe, 1993). Green Supply Chain Management Apa itu? Banyak sekali definisi. Manajemen Bahan dan Sumber Daya dari Pemasok ke Produsen / Penyedia Layanan kepada Pelanggan ...
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