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...Strategic it technology is no longer an afterthought in business strategy but the cause and driver can change way businesses compete a information system any that uses to help organization gain competitive advantage reduce disadvantage or meet other enterprise objectives chapter competing with forces succeed must develop strategies counter these rivalry of competitors within its industry new entrants into markets substitute products may capture market share bargaining power customers suppliers five cost leadership become low producers costs increase example priceline online seller bidding so buyer sets price differentiation differentiate firm s from focus on particular segment niche moen customer design cont d innovation unique services radical changes processes amazon full service systems growth expand company capacity produce global diversify wal mart merchandise ordering via satellite tracking...