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picture1_Business Plan Ppt Slideshare 68958 | International Marketing Research


picture2_Business Plan Ppt Slideshare 68958 | International Marketing Research picture3_Business Plan Ppt Slideshare 68958 | International Marketing Research

 78x       Filetype PPT       File size 0.97 MB       Source: is.muni.cz


File: Business Plan Ppt Slideshare 68958 | International Marketing Research
„Systematic gathering, recording, analysis and interpretation of data and information on problems relating to international marketing“ 3 functions: - scanning international environment to identify and analyse the opportunities and ...

icon picture PPT Filetype Power Point PPT | Posted on 29 Aug 2022 | 2 years ago
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...Systematic gathering recording analysis and interpretation of data information on problems relating to international marketing functions scanning environment identify analyse the opportunities threats building mis monitor environmental trends carrying out primary research surveys input into development mkt strategies test feasibility possible mix options self reference criterion lee most is hindered by unconscious tendency fall back one s own cultural norms values interpret a given business situation worse than ethnocentrism step src correction mechanism define problem goal in terms your culture host isolate effect see how it interferes with re without interference solution equivalence process defining developing plan designing field work writing report what can occur neednot be same design construct measurement sampling approaches observation photos cameras experiments contact methods mail internet telephone personal unit procedure sample size medium deals both researcher subjects und...
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