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...Learning objectives discuss the new service development process prepare a blueprint for operation describe using dimensions of divergence and complexity use taxonomy processes to classify compare contrast generic approaches system design place an example automation in it proper category managerial issues associated with adoption technology customer benefit package hierarchy element core good level business custom hotel clothier first room suits night second peripheral garment bath robe bag deferred house payment restaurant plans third variant coffee airport lounge shuttle levels innovation radical innovations major driven by information computer based start up existing market services presently served customers organization incremental line extensions augmentation e g menu items improvements changes features currently offered style modest visible appearances source industry impact power energy jet aircraft international flight is feasible nuclear less dependence on fossil fuel facility...