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...Objectives in this chapter you will learn about planning electronic commerce initiatives strategies for developing web sites managing implementations seventh annual edition of increasing sales existing markets opening new serving customers better identifying vendors coordinating more efficiently with recruiting employees effectively linking to business downstream used improve the value that provides its upstream focus on reducing costs or generating work suppliers inbound shipping and freight service providers continued opportunities can inspire businesses undertake activities such as building brands enhancing marketing programs selling products services advertising a understanding customer needs measuring benefits tangible include increased reduced intangible satisfaction...