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picture1_Marketing Ppt 67901 | Filechapter 1   Tourism Marketing For Small Businesses And Not For Profits


picture2_Marketing Ppt 67901 | Filechapter 1   Tourism Marketing For Small Businesses And Not For Profits picture3_Marketing Ppt 67901 | Filechapter 1   Tourism Marketing For Small Businesses And Not For Profits

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File: Marketing Ppt 67901 | Filechapter 1 Tourism Marketing For Small Businesses And Not For Profits
Chapter learning aims To enhance your understanding of: the distinguishing characteristics of tourism services the challenge of differentiating tourism services the importance of a marketing orientation Key terms Tourism &bull ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Chapter learning aims to enhance your understanding of the distinguishing characteristics tourism services challenge differentiating importance a marketing orientation key terms is used as generic descriptor subsuming many interrelated activities related travel holidays hospitality lodging leisure events entertainment and recreation differentiation standing out from competitors being different in minds consumers on basis an attribute or benefit that meaningful them purchase situation outward forward thinking philosophy dictates all decision making made with interests target mind for small businesses world s are medium sized enterprises not profits eg museums operate scarce resources can t follow same strategies big corporate brands bridge between theory practise text focuses how be practical ways by there nothing so good provides substantiated explanation some aspect our this clearly succinctly defines concepts involved relationships way enables us observe measure make predictions abou...
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