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picture1_Sales Management Ppt 67627 | Chapter   4


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File: Sales Management Ppt 67627 | Chapter 4
environmental and managerial forces environmental and managerial forces impacting sales impacting sales a number of major environmental a number of major environmental behavioral and technological and behavioral and technological and ...

icon picture PPT Filetype Power Point PPT | Posted on 28 Aug 2022 | 4 years ago
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...Environmental and managerial forces impacting sales a number of major behavioral technological impact on how selling management are will be carried out as customers adjust to changing environment so has adapt variety influences rising consumer organizational buyer expectations more better treatment quality services customer avoidance seller negotiations fixed price package deal expanding power buyers profitable retailers globalization markets adaptation fragmentation using segmentation strategies managers can respond the changes in by developing new tactics enhance effectiveness including employing direct marketing techniques improving cooperation between encouraging people attend training programs gain professional qualifications strategic result is change role operation traditional organization from focus order taking making requires three activities performed intelligence enhancing knowledge add value relationships interfaces refocusing force efforts into exploitation critical that ...

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