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...Brand building and special purpose advertising communication process a ida role of in developing image equity managing crisis rural political advocacyadvertising corporate green trends media ad spendings execution module any name sign symbol or slogan given to product service for it s distinct identity market e g nirma philips lic as mass all elements sender advertiser channel receiver target audience message advertisement encoding branding de coding barriers language technical other problems feedback increase demand aida formula creating effective by k strong attracting attention i arousing interest d desire securing action...