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picture1_Ppt For Advertising 67478 | Johnlewiscasestudy


picture2_Ppt For Advertising 67478 | Johnlewiscasestudy picture3_Ppt For Advertising 67478 | Johnlewiscasestudy

 114x       Filetype PPTX       File size 2.09 MB       Source: iabireland.ie


File: Ppt For Advertising 67478 | Johnlewiscasestudy
Study Objectives 1. To measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising. 2. Measure the difference between expandable and ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Study objectives to measure the difference in brand metrics for those who were exposed and not john lewis mobile advertising between expandable static banner compared a control group understand consumer attitudes towards commerce site how did we carry out half an hour next day all panellists later are sent navigate receive answer another sms jl asking survey about them click on ad link go internet see non rich media but saw mentioned as first shop that comes mind what is high street retailer or into your formats more likely mention banners source iab effectiveness july base both be recalled amongst android iphone users last week have you seen any following companies ticked yes recall other smartphones of respondents would buy from competitor if there was no available their imagine wanted product wasn t working so couldn below possibilities which retailers risk losing most reaction potential business by having works mobiles wait until computer purchase it website pushed...
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