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...Retail strategy an overall plan for guiding a firm influences the s business activities response to market forces six steps in strategic planning define type of corporate mission set long run and short objectives determine customer devise implement integrated evaluate correct fine tune or framework action that guides retailer one year duration outlines goals consumer specific control mechanisms elements benefits provides thorough analysis requirements doing different types retailers allows how differentiate itself from competitors develop offering appeals group customers offers legal economic competitive environment coordination total efforts encourages anticipation avoidance crises...