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...Persuasive communication available resources on lempnet itcilo org coherent systematic consistent targeted mission tailored vision plan evidence values based external vs internal communications is different from organizational but needs same professionalism with members also calls for a strategic approach and the development of right tools to what does it entail ddefefiinnee tthhe e mmoobbiilliizzee uussee mmoosstt ggooalalss efefffeeccttiive ve rreessoouurrcecess ttoooollss recruit new win loyalty current boost knowledge skills g through training mobilize deal specific issue lobbying...