marketing communication defining marketing communication is tricky because in a real sense everything an organization does has communication potential the price placed on a product communicates something very specific about ...
Filetype Power Point PPTX | Posted on 27 Aug 2022 | 3 years ago
The words contained in this file might help you see if this file matches what you are looking for:
...Marketing communication defining is tricky because in a real sense everything an organization does has potential the price placed on product communicates something very specific about company that chooses to distribute its products strictly through discount stores sends distinct message market refers activities deliberately focused promoting offering among target audiences following definition helps clarify this term includes all messages media and used by communicate with help persuade accept mes integrated process of coordinating activity across different methods note central theme persuasion persuading people believe desire or do effective goal directed it aligned s strategy aims deliver particular audience targeted purpose altering perceptions behavior imc makes more efficient relies multiple customer touch points consistent ways compelling promotion mix how marketers combine range execute their have advantages complexities requires skill experience deploy them effectively not surp...