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...Balance vol xiii no juli implementasi strategi pemasaran udang vannamei bagi petani tambak di desa noreh kecamatan sreseh kabupaten sampang hidayatulloh didin fatihudin dan siti salbiyah program studi manajemen fakultas ekonomi universitas muhammadiyah surabaya staf pengajar abstract community utilize empty land to build new business that is shrimp farming species selected be cultivated namely litopenaeus the purpose of this research know system capital management marketing strategy and distribution channel farm in village sub district regency method used descriptive with qualitative approach conclusion majority farmers make loans collecting traders either form cash production input or fries because lending procedure not convoluted results study states i selling retailers partial had failed so it must harvested total revenue obtained by rp a loss ii uses its own distributes directly wholesalers dealers harvest earnings while iii loan middlemen net profit million after deducting should ...