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...Empirical research in om three paradigms harm jan steenhuis college of business and public administration eastern washington university spokane usa erik j de bruijn school technology twente enschede the netherlands corresponding author h n riverpoint blvd suite a wa e mail hsteenhuis ewu edu phone fax abstract over past years several articles have appeared operations management literature that suggested link between academics practitioners has been weakened it to improve this more is required however there are different methods for conducting paper we discuss positivist postpositivist paradigm mostly aligned with surveys interpretivist depth case studies design solving practical problems objectives evaluation criteria each conclude although post probably most interesting development science due ability generalize likely relevant making connecting keywords survey study introduction andrew johnson describe how its quantitative modeling oriented approach became important on academic side ...