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...Electronic commerce the strategic perspective this book is licensed under a creative commons attribution license richard t watson university of georgia pierre berthon bentley college leyland f pitt simon fraser george m zinkhan copyright by and global text project funded jacobs foundation zurich switzerland table contents preface an introduction defined who should use internet why disintermediation key themes addressed technology infrastructure publishing topologies security money secure transactions web strategy attracting retaining visitors types attractors attractiveness factors sustainable strategies for conclusion promotion integrated communications supporting marketing purchase measuring effectiveness world wide trade show virtual flea market role in communication mix conceptual framework distribution what purpose does do matrix effects on channels some long term service makes services different cyberservice pricing dynamics markets flattening pyramid narrowing scope migrating up...