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iosr journal of business and management iosr jbm e issn 2278 487x p issn 2319 7668 pp 69 74 www iosrjournals org environmental marketing green marketing rudiments dr sunmeet banerjee ...
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...Iosr journal of business and management jbm e issn x p pp www iosrjournals org environmental marketing green rudiments dr sunmeet banerjee associate professor sasmira s institute studies research marg worli mumbai sunmeetbanerjee gmail com abstract the conception or ecological gained impetus during to accentuate products production methods that improve performance promote causes solve problems is a practice takes into account consumer concerns about promoting preservation conservation natural environment they include such processes lessen waste in packaging augment energy efficiency product use diminish chemicals farming decrease release toxic emissions other pollutants modifying advertising there an amplified demand for friendly services which marketers must respond it imperative organisation conducted their operations environmentally sensitive fashion owing responsibility preserve integrity even as satisfy needs desires purpose study significance augmentation inference approach input...