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...Business environment unit economic and non environments inter relation between society professionals ethics culture social responsibility of audit there are to factors which affects the operation these can also be classified into two categories internal external generally regarded as controllable because company has control over it alter or modify such its personnel physical facilities organisation functional means marketing mix suit on other hand beyond a environmental socio cultural government legal demographic geo etc therefore uncontrollable some have direct intimate impact firm like suppliers distributors micro known task operating affect an industry very industrial policy they constitute what is called macro general remote we consider at three levels studying adaptability those important internals bearing strategy decision value system founders choice mission objectives policies practices ex infosys views employees resources wealth creation for one stated provides innovative comp...