THE MARKETING MIX Includes four basic strategies called Product the 4 P’s or Place elements of marketing. For Price each strategy, decisions have to Promotion be made for each product the business offers to best reach their target market. The 4 P’s Product - decisions include what to make or obtain as the business’s product mix. Level of quality, features, branding, packaging, service, and warranty are items to decide and develop for each product. The 4 P&rsquo ...
How to obtain the most leverage in selling our products & services (Bagaimana cara terbaik untuk menyampaikan dan menjual produk dan jasa kita) Hal-hal yang diperhatikan untuk dapat menjual produk dan jasa Customers/target markets Programs and services Packaging Pricing Promotion Place The Marketing Mix Past: 4P’s Present: 4C’s Future: 4F’s • Product • Customer Value • Flexi- benefit & innovations • Price • Cost • Flexi-priority & superior • Place • Convenience customer value ...
The Marketing Plan I. Executive Summary II. Market Analysis A. Company Analysis B. Customer Analysis C. Conditions Analysis D. Competitor Analysis III. Marketing Strategy IV. Target Marketing Selection V. Product and/or Service Positioning 08/16/22 2 VI. Market Mix Decisions A. Price B. Promotion C. Product and/or Service D. Distribution E. Service 08/16/22 3 VII. Financial Projections VII. Marketing Plan Assessment A. Controls B. Competitor Responses C. Anticipated Results 08/16/22 4 Executive Summary A one to two page statement of the ...
Some Preliminary Matters . . . Defining the Marketing Communications Mix Advertising Personal Selling Publicity Sales Promotion Public Relations Public Relations . . . includes ALL communications between an organization and its various publics. Questions Concerning the Nature of Advertising: Is “word of mouth” really advertising? Suppose an advertising agency sends a news story to a magazine or news-paper and it’s published. Is that advertising? Suppose Coors buys space to run a message that urges us to use desig- nated drivers, and says nothing ...
PPT - Power Point | 0.43 MB | Free Download
