File: Business Power Point Slides 32041 | Mark160 Ch02
OUTLINE • Strategic Planning Defined and the Process • SBU’s • Marketing Positioning – Tools: - The BCG Matrix and - The Product-Market Expansion Grid • Partnering • Strategy ...
Filetype Power Point PPTX | Posted on 09 Aug 2022 | 2 years ago
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...Outline strategic planning defined and the process sbu s marketing positioning tools bcg matrix product market expansion grid partnering strategy a mix segmentation differentiation managing effort swots roi plan pearson education canada what is of developing maintaining fit between organization goals capabilities its changing opportunities company wide mission objectives design business portfolio strategies for growth customer driven targeting integrated price place promotion defining clear states purpose oriented provides direction to internal stakeholders setting translated detailed quantifiable rest supported by these statements statement it wants accomplish in larger environment answers basic questions our who does value should be...