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...The primary objective of brief put down what you understand to be s make sure is single minded multiple blurred objectives are route compromise and failure if not crystal clear ask client which these questions most relevant evaluation data will determine campaign has been a success or tangible achieved deliver highest pay back brand agency copyright statement logo develop powerful visible ownable that business share sales whatever communication promotional positively differentiate name from competition in eyes target audience rigorous approach demonstrate complete understanding challenges faced by how specific relate this get an depth use positioning usp it one insight into simple message engage with maximise achievement becomes proposition decide medium media appropriate cost effective at opportune time meet method mechanic technique case studies conclude present highly persuasive offer research shows undoubtedly motivate do establish anything follow up argument for doing so explain e...