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...Competency mapping think of a company like sony and what comes to mind is not just that they are good at electronics but also have design flair from the earliest walkman designs through today s wide range devices very miniaturisation built first transistor radios maintained this miniaturising approach right dvd players mini discs afraid lead market rather than wait for consumer panels tell them do product marketing didn t would sell these examples distinctive about represent things easy copy or reproduce without long learning process constitute almost an aspect personality firm called its technological creating map knowledge base firms end it can perform number useful functions be used identify key areas contribute competitive success help understand how might develop combine in future maintain strategic advantage additional competencies necessary order move new direction tool identifying gaps between needs terms achieve goals current skills set within there several methods developing ...