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...Insight why only a strategic approach can enable category management december just what is strategy while there plenty making sourcing of debate about in business setting johnson and scholes strategically does not come from the traditional mindset that believes role purchasing defined it as direction little more than to buy things neither scope an organization over long term working through process applying tools or ideally which matches its resources shouting louder at suppliers changing environment particular instead needs be seen key enabler markets customers clients so meet value this must reflected within stakeholder expectations wider organizational structure degree are two areas where required executive representation support first overall for also personal dimension if we see ourselves function how determines then will do manages supply base interventions however enabling our aligned with respond higher level corporate approaches make contribution second individual strategies t...