operations and supply chain management vol 13 no 3 2020 pp 307 319 issn 1979 3561 eissn 2759 9363 exploring the impact of innovativeness of hospitality service operation on customer ...
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...Operations and supply chain management vol no pp issn eissn exploring the impact of innovativeness hospitality service operation on customer satisfaction ngan t truong school business rmit university nguyen van linh ho chi minh city vietnam e mail s edu vn corresponding author duy dang pham science technology dangphamthien robert mcclelland mathews nkhoma abstract logic transaction specific qualitative research innovation is critical for improvement technique boutique hotel development that enhance besides importance tangible products introduction leverages by stimulating their five senses has increasingly gained attention perception dominant emphasises role from practitioners scholars as mean to develop new in delivery alignment with services also satisfying create other words expectation experiences studies have involves innovative clues drive focused application technological when experiencing intangible values leverage morrar despite stanko et al wuenderlich kuo issue appear be lim...