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...Journal of business and retail management research jbrmr vol issue july the moderating effect entrepreneurial leadership competitive advantage on relationship between model innovation startup performance joni phangestu ronny kountur dolly a prameswari ppm school indonesia key words abstract primary purpose this study is to in start up we hypothesized that has significant association with or connects substantially fifty one respondents participate partial least square statistical technique used analyse data which appropriate for parametric analysis such sample size shows also there are relationships however it no direct not but indirect null hypothesis rejected negative both improve they must be interpreted caution corresponding author email addresses jonphang yahoo com th first submission received may st revised june accepted introduction project individual team intended change their environment through creation economic value usually baregheh rowley sambrook early stage an venture whe...