over the counter nutritional supplements u s market trends and key players eric minkwitz decision resources inc published by decision resources inc july 1999 over the counter nutritional supplements contents ...
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...Over the counter nutritional supplements u s market trends and key players eric minkwitz decision resources inc published by july contents business implications introduction grow in popularity what are national institutes of health definition dietary supplement education act sales characteristics factors driving boom favorable demographics positive publicity about increased consumer interest growing influence hmos funding for vigorous scientific research advantageous regulatory environment wider distribution products a trend toward healthier habits categories target markets general population men women people older than age athletes fitness enthusiasts indication specific groups near term product development supply demand crossover phenomena growth prospects type corporate strategies pharmaceutical chemical company involvement industry structure manufacturers fine ingredients raw materials success ii challenges leading companies ashland bio botanica botanicals international hauser m w ...