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...Does the magnitude of relative calorie distance aect food consumption samir huseynov texas a m university marco palma ghufran ahmad national sciences and technology october abstract can between items explain contradictory ndings in previous literature regarding impact labeling laws our theoretical model suggests that dierence alternatives menus is missing link important for understanding information on intake reconciling inconsistencies we implement laboratory lab eld restaurant experiments where participants make incentivized choices binary exogenously manipulate saliency nd providing accurate increases likelihood low by respectively however menu dependent discounts eect provision suggest increase reduces probability choosing alternative gratefully acknowledge nancial support nsf drms research parkway suite c college station tx samirhuseyn tamu edu e mapalma nust business school h sector islamabad pakistan nbs pk introduction overconsumption unhealthy high has become public health cri...