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...Chapter concept location and design learning objectives after reading studying this chap ter you should be able to recognize the benets of a good restaurant name explain relationship between market why con cept might fail discuss some qualities suc cessful concepts identify factors consider when choosing s developing list knockout criteria courtesy city zen objective in planning is assemble on paper ideas for that will protable satisfying guest owner operator theformulation these called matrix constitutes what perceived as image devised interest certain group people or groups target marketing sum activities intended attract includes determining markets are most likely react favorably section we later sections relationships among business plan site selection ambience interdependent development applies any foodservice operation from hot dog stand luxury quick service theme restaurants thechallengeis create ts denite better suited its than presented by competing bring it into being known ...