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...Apr volume no serial chinese business review issn usa a critique of porter s cost leadership and differentiation strategies y datta college northern kentucky university highland heights ky abstract identifies high market share with citing gm as successful practitioner this strategy however became leader in the american automobile industry due to segmentation broad scope shaped during argues that offer an equally viable path competitive success nevertheless based on superior quality compared competition is more profitable than it can lead become consequently even low research indicates co exist insists each generic requires different culture totally philosophy problem are too not his logic flawed but basic premise prescribes only route presents narrow view unique product sold at premium price one hand standard or frills other mintzburg says should be called lower he suggests has two dimensions thus setting aside component so key question whether differentiate how first make customer per...