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...View metadata citation and similar papers at core ac uk brought to you by provided k state research exchange journal of agricultural resource economics copyright western association measuringthebenetstoadvertisingunder monopolistic competition michael a boland john m crespi jena silva tian xia this paper determines the benets costs rm level advertising in monopolistically competitive industry model is useful an environment which may be absent or imprecise empirical example uses data on for new line prune snacks sunsweet growers between revealing average benet cost estimates from every dollar allocated product key words analysis industrial organization marketing introduction nearly all published studies measuring markets focus specic type known as generic nanced producers there are including peer reviewed articles chapters books examining effectiveness collective commodity promotion programs overwhelming majority these have shown that outweigh many summarized alston et al however little...