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...Effects of differentiation strategy as a mediating variable in the relationship between entrepreneurial orientation and international journal economic research issn available at http www serialsjournals com serials publications pvt ltd volume number smes performance study indian deepak kaushal sanjeev kumar abhishek negi rahul raj graphic era university clementown dehradun uttarakhand india email dipak gmail abstract purpose present is an attempt to examine eo small medium enterprises further tries explore impact ds two design methodology approach researchers distributed questionnaires belonging various industries out respondents completed survey hence recorded response rate percent findings demonstrate positive significant on furthermore effect also mediation analysis validates case partial practical implications with higher will be more willing implement displays that playing role among by positively affecting originality value advocates order improve companies must pay serious atten...