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...Kemampuan akhir yang diharapkan mahasiswa mampu menguraikan tentang konsep marketing strategy dan hubungannya dengan cost serta seliing price memahami tentag transfer pricing laporan per segment retailing retailer decisions target market and positioning product assortment services promotion place involves the definition profile of so other retail can be made service include mix store atmosphere should differentiate while matching shoppers expectations offers merchandise that no competitor carries private or national brands merchandising events highly targeted...