Fashion Pdf 95534 | J Su Factors 2017

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Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach By: Jin Su, Aihwa Chang Su, J. and Chang, A. (2018) Factors affecting college students’ brand ...

Filetype PDF | Posted on 19 Sep 2022 | 2 years ago

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...Factors affecting college students brand loyalty toward fast fashion a consumer based equity approach by jin su aihwa chang j and international journal of retail distribution management doi ijrdm made available courtesy emerald publishing limited http dx org reprinted with permission no further reproduction is authorized without written from this version the document not record figures or pictures may be missing format abstract purpose paper to empirically investigate s examining us perceptions design methodology using research model which examines in context was proposed it hypothesized that including awareness perceived quality value personality organizational associations uniqueness affect on valid data study employed structural equation modeling findings results reveal for are contributing generating brands originality due fact has become key feature global industry over last decade there phenomenal growth availability markets provides valuable insights about young consumers contri...

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Category: Uncategorized / Uncategorized
Posted on: 19 Sep 2022 | 2 years ago
Tag: download pdf, factors, 2017,
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