graduate diploma in digital marketing gddm developed and awarded by singapore institute of management singapore schedule for gddm september intake january intake may intake customer relationship business analytics concepts data ...
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...Graduate diploma in digital marketing gddm developed and awarded by singapore institute of management schedule for september intake january may customer relationship business analytics concepts data mining managers principles applications new media communications social module outlines this covers what is why it valuable resources are needed to support how applied illustrates three key types descriptive prescriptive predictive identifies common challenges that can be addressed offers guidance undertaking projects introduces crm the topics covered include clustering models segmentation patterns association rule market basket analysis prediction acquisition churn human mobility fraud detection students potential environment enhance operational efficiency methodology exploration model building techniques classification modelling solve problems gives an overview on practices emphasis strategies purposefully utilized integrated plans online marketplace strategy development using platforms w...