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 115x       Filetype PDF       File size 0.61 MB       Source: www.monash.edu


File: Quantitative Forecasting Methods Pdf 90229 | Wp24 05
ISSN 1440-771X Australia Department of Econometrics and Business Statistics http://www.buseco.monash.edu.au/depts/ebs/pubs/wpapers/ Demand Forecasting: Evidence-based Methods J. Scott Armstrong and Kesten C. Green September 2005 Working Paper 24/05 ...

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...Issn x australia department of econometrics and business statistics http www buseco monash edu au depts ebs pubs wpapers demand forecasting evidence based methods j scott armstrong kesten c green september working paper a chapter for the forthcoming book strategic marketing m anagement process approach edited by luiz moutinho geoff southern wharton school university pennsylvania demandforecasting doc abstract we looked at from comparative empirical studies to identify that can be useful predicting in various situations warn against should not used general use structured avoid intuition unstructured meetings focus groups data mining where there are sufficient quantitative including extrapolation analogies rule causal otherwise structure judgement surveys intentions expectations judgmental bootstrapping simulated interaction managers domain knowledge incorporated into statistical forecasts combining delphi prediction markets improve accuracy provide guidelines effective such procedures a...
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