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...A mix of objectives all which can be classified into methods that intuitive and deliberate actions often informs the design process brainstorming method quantified in s was previously norm for generating variety creative ideas around theme lupton p remains powerful tool wrote but it is just beginning designer quest useful inspiring osborn applied imagination debono new think have been forerunners field problem solving understanding concept lateral thinking provides framework innovative paradigm relies on seven steps form sequence production classifies these as anon consultants alternatives extraction use concepts to breed focus sharpen or change your improve efforts challenge break free from limits accepted ways operating random entry unconnected input open lines provocation move provocative statement harvesting select best early shape them useable approaches treatment develop fit an organization situation nigel cross author how designers work explains approach problems way differs sta...