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...View metadata citation and similar papers at core ac uk brought to you by provided research in economics descriptive methods of data analysis for marketing theoretical practical considerations manuela rozalia gabor petru maior university tg mures abstract has as main romania objective the guidance a firm s nicolae iorga str no activities according current e mail yahoo com future needs consumers this necessarily assumes existence suitable information system also knowledge some modern management processing interpretation challenges society so complex vol pp field represent multidimensional tools that are strong effective based on which important can be obtained market paper comparatively presents these respectively factor component correspondence canonical keywords introduction were elaborated long time ago h hotteling laid foundation thus developing c spearman k pearson works dating back beginning century principles belong term such being introduced much later thurstone psychology origi...