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...Part three chapter sampling design procedures and statistical considerations malhotra hall shaw oppenheim essentials of marketing research copyright pearson education australia objectives after reading this you should be able to differentiate a sample from census identify the conditions that favour use versus discuss process classify techniques as non probability describe technique or aggregate all elements population share some common set characteristic comprise universe for purpose problem subgroup selected participation in study table favouring vs budget small large time available short long size variance characteristics cost errors low high nature measurement destructive attention individual cases yes no...