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...Elements of effective technology transfer and stimulating entrepreneurship wendy poulton general manager corporate sustainability barriers to developers owners not necessarily good commercialisers marketers bodies needing may have the capacity search negotiate or even absorb adapt firms are ignorant about consequences effects reluctant change low foreign investments coupled government regulations import export no little incentives deterrence public awareness pressure existing asset base infrastructure key needs driven appropriate cost critical adaptation local conditions content implications life cycle management ownership support alignment with skills full accounting there many positive ways for business make a difference in lives poor through philanthropy though that is also very important but initiatives over time will help build new markets kofi annan united nations secretary...