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...Branding licensing lesson the industry continues to enjoy tremendous growth sales of licensed products climbed for fifth consecutive year in according international merchandisers association s survey copyright by sports career consulting llc sale goods at retail last category based on character related merchandise billion corporate brands fashion top global licensors generated nearly from walt disney company perennial leader netted alone more than double next closest refers an agreement teams and athletes which gives a may have right use agreements with product another brand name manufacturers patent or other intellectual property royalty fee licensor is individual granting license examples...