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...Chapter global marketing research kotabe helsen s marketi ng management third edition overview problem formulation secondary primary market size assessment new information technologies managing introduction given the complexity of marketplace solid is critical for a host decisions most cultural blunders in stem from inadequate six steps conducting define develop design determine needs collect data and contd analyze interpret results report present findings study major challenges faced by researchers due to environmental differences lack inaccuracy time cost requirements coordination multicountry efforts difficulty establishing comparability across studies...