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...Football economics the market for game what do owners supply sell access to view a contest over time this has evolved be fully inclusive product covering small dramatic elements of player coaches and owner s lives as well history statistics related ration scarce in person viewing by charging seats stadium television selling some broadcast rights highest bidder company with then sells advertising opportunities make online cable available on web based venues buyers demand spectators live event enjoy or utilize entertainment purposes networks commercial merchandisers increase their sales does athlete athletes are key labor resource professional seek financial payoff years unpaid training practice high wages justify physical difficulty long term injury risk playing retirement care due hazardous nature respond non incentives such billboards other image essential input these lead them work cooperatively through union negotiating power purchase services from includes stars good players enhanc...