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picture1_Economics Pdf 79636 | Isoraite


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File: Economics Pdf 79636 | Isoraite
ISSN 1822-8011 (print) ISSN 1822-8038 (online) INTELEKTINE EKONOMIKA INTELLECTUAL ECONOMICS 2009, No. 1(5), p. 39–46 IMPORTANCE OF STRATEGIC ALLIANCES IN COMPANY’S ACTIVITY Margarita IsoraIt Mykolas Romeris University Ateities ...

icon picture PDF Filetype PDF | Posted on 06 Sep 2022 | 2 years ago

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...Issn print online intelektine ekonomika intellectual economics no p importance of strategic alliances in company s activity margarita isorait mykolas romeris university ateities str lt vilnius lithuania e mail misorait mruni abstract alliance is an agreement between two or more organizations to cooperate a specific bu siness so that each benefits from the strengths other and gains competitive advantage formation has been seen as response globalization increasing uncertainty complexity business environment involve sharing knowledge expertise partners well reduction risk costs areas such relationships with suppliers development new products technologies sometimes equated joint venture but may competitors generally shorter life span partnership closely related concept this article analyzes definition its types process provides few cases studies paper tries synthesize scope role marketing functions determination effectiveness several propositions viewpoint concerning analysis are formulate...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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Posted on: 06 Sep 2022 | 2 years ago
										
										
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