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picture1_Strategy Slides 79518 | Bmw Talk


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File: Strategy Slides 79518 | Bmw Talk
how brand marketing has evolved 1950 2000 brands built by mass advertising 1985 2000 database marketing arrived but not integrated with mass advertising 1996 2000 the internet arrived but not ...

icon picture PPT Filetype Power Point PPT | Posted on 06 Sep 2022 | 2 years ago
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...How brand marketing has evolved brands built by mass advertising database arrived but not integrated with the internet dbm or bmw brings them all together page buyers necessarily driven price customers want a realization of promise performance safety technology innovation recognition service information convenience helpfulness make purchase decisions personal profit from usefulness product b perceived value c money cost d time inconvenience two kinds people constructors who build databases merge purge hardware software creators understand strategy loyalty and repeat sales you need both situation analysis in robust customer prospect designed to provide comprehensive view automotive financial services deliver short term incremental revenue through opportunistic programs increase understanding ability relevant timely communication secure s place its lives identifying which households are good targets for additional purchases...

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