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...Overview history market c o vision to become the world s leading m p a consumer company for auto products and n y i services f mission producing vehicles that meet demands of our customers in terms quality effectiveness slogan ford feel brand mercury mazda jaguar volvo lincoln land rover aston martin h t r founded dearborn model first moving assembly line lost share rivals oil crisis luxury cars buying era w clay jr billion introduction escape hybrid redesigned mustang way forwad plan restructuring align production capacity fixed costs external environment fragmentation segment shifts e clarity b u l cost structure g product lineup overall marketing...