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...Cabi tourism texts chapter futurecast applied to shirley rate luiz moutinho and ronnie ballantyne learning objectives explore the concept of futurecasting in sector examine growth nature emerging markets analyse consumer mega trends business environment implications these marketing decision making new paradigms context environmental change by tracing understanding key developments strategist gains invaluable intelligence that allows him or her effect operators will have ability see events before they occur allowing strategic makers develop innovative effective initiatives moreover this approach companies not only anticipate major shifts but also try influence changes paradigm golden mafia feminization why generation...