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picture1_Schools Marketing Ja Planning


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 95x       Filetype PPT       File size 1.69 MB       Source: www.aber.ac.uk


File: Schools Marketing Ja Planning
Marketing Strategic Planning • Content to support Level 3 Business Qualifications • Dr Julie Abbott – jum1@aber.ac.uk Learning Outcomes • Understand the terms and approaches around strategic planning ...

icon picture PPT Filetype Power Point PPT | Posted on 06 Sep 2022 | 2 years ago
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...Marketing strategic planning content to support level business qualifications dr julie abbott jum aber ac uk learning outcomes understand the terms and approaches around in some of frameworks used at each stage s situation analysis where are we now o objectives do want options be t tactics how get there a actions which way is best c controls know have arrived current environments internal organisation itself micro or meso external immediate environment that has power change macro overarching must work within models mckinsey swot tows bcg ps mendelow stakeholder porter forces stp pestel...
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