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...Chapter objectives to define retailing consider it from different perspectives demonstrate its impact and note special characteristics introduce the concept of strategic planning apply show why is foundation a successful business with an emphasis on total retail experience customer service relationship indicate focus format text encompasses activities involved in selling goods services consumers for their personal family or household use includes every sale final consumer issues how can we best serve our customers while earning fair profit stand out highly competitive environment where have so many choices grow retaining core loyal philosophy retailers address these questions by fully understanding applying basic principles as well elements structured systematic focused strategy figure boom times lowe s...