Ppt Marketing Mix 79349 | Keegan Gm4 Ch07

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File: Ppt Marketing Mix 79349 | Keegan Gm4 Ch07

Market Segmentation Represents an effort to identify and categorize groups of customers and countries according to common characteristics © 2005 Prentice Hall 7-2 Targeting The process of evaluating segments and ...

Filetype Power Point PPT | Posted on 06 Sep 2022 | 2 years ago

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...Market segmentation represents an effort to identify and categorize groups of customers countries according common characteristics prentice hall targeting the process evaluating segments focusing marketing efforts on a country region or group people that has significant potential respond global defined as identifying specific whether they be individual consumer with homogeneous attributes who are likely exhibit similar responses company s mix contrasting views conventional wisdom unconventional assumes heterogeneity emergence between transcend homogeneity national boundaries within recognizes existence focuses macro level differences cultural emphasizes micro relies clustering markets less emphasis demographics psychographics behavioral benefits sought...

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Category: Uncategorized / Uncategorized
Posted on: 06 Sep 2022 | 2 years ago
Tag: download ppt, keegan, ch07,
Filetype: PPT
File size: 0.34 MB
Views: 136x
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